Titles such as Luke Cage, Iceman, Hawkeye, Generation X, and The Unbelievable Gwenpool appear to have been scheduled for the chopping block. This has prompted their writers and artists to hop on Twitter in an effort to remind readers that the comicbook market is a sales driven industry and reveal that their favorite titles were, in some cases, given numerous opportunities to increase their numbers with retailers before meeting their fate.
Comicbook news and opinion site cbr.com cites:
“The confirmed cancellations were among the publisher’s lower-selling titles on the November direct-market sales chart released by Diamond Comic Distributors.”
In what seems to be an effort to console fans, Tom Brevoort, Marvel’s executive editor and senior vice president of publishing, tweeted that: “Being canceled is not necessarily the end of the story, nor does it necessarily reflect the value of the work.”
Ever the comics historian, Brevoort also reminded readers of the spotty publication background of some of their favorite heroes.
It is worth pointing out again: Incredible Hulk was cancelled once. X-Men was cancelled once. Thor was cancelled once. Being cancelled is not necessarily the end of the story, nor does it necessarily reflect the value of the work.
— Tom Brevoort (@TomBrevoort) December 21, 2017