According to quora.com, “Healthy competition focuses on delivering a quality product and continuously looking for ways to improve it so that it’s better than the competitors.” While the art of filmmaking is subjective in regards to how good a film is – depending on who’s watching, their preferences, and the target demographic – there is still competition when it comes to the box office. Scoring a #1 movie at the theaters is not only great on paper and in the bank, it also gets the film more attention, helping to build the momentum throughout its time in theaters.
It seems like in 2018 box office records have been getting broken every time a new film is released by Marvel Studios. When Black Panther was released it broke presale records, just about every February record it could have and would go on to become one of the top-grossing films of all-time. Now, it’s Avengers: Infinity War‘s time. The Marvel Cinematic Universe’s biggest film to date has been a behemoth in its first week in theaters. It topped Black Panther‘s presale records, and it would go on to top the largest opening weekend both domestically and worldwide, originally set by Star Wars: The Force Awakens. You can read about that HERE…
After the numbers came in, Lucasfilm reached out via the Star Wars Twitter page to congratulate Marvel Studios and do their version of passing the baton to the new leader.
— Star Wars (@starwars) May 1, 2018
Never the one to miss an opportunity for a good joke, Mark Hamill joined in on the congratulations but also slid some humor in there. There’s really nothing quite like Luke Skywalker throwing some jokes Tony Stark’s way. Who said social media wasn’t the greatest thing ever?
Well done, @MarvelStudios and @Avengers: #InfinityWar.
(FYI #IronMan: Wait until after she leaves if you're going to toss that away. Trust me on this one.) From Mark and everyone at the Hamill house! https://t.co/U18od1q8TR
— Mark Hamill (@HamillHimself) May 1, 2018
Between the critical acclaim and love that the fans are spreading about Infinity War, its momentum doesn’t look to slow down any time soon. It’s well on its way to topping $1 billion in worldwide sales, and has a chance to become the most successful film in box office history!