The biggest day in football is also the biggest day in commercial advertising. Some of the worlds most iconic brands and names work to create memorable and dynamic commercials to be seen on the most-watch day of television, in America.
This year, Lexus is teaming up with the Wakandans to showcase the LS 500 F SPORT car and Black Panther, of course. The song in the background is “Legend Has It” by Run the Jewels.
The commercial features Letitia Wright, and of course Chadwick Boseman as King T’Challa himself.
Check out the commercial below:
Even if the commercial doesn’t make you want to flip around and buy a new sports car, there is no denying it looks cool. We will be keeping an eye out for the commercial, during the big game.
Black Panther hits theaters on February 16, 2018.