Kevin Feige Explains How Marvel Studios Judges Movies Beyond The Box Office

Marvel Studios has seen the type of success at the box office with the films in the Marvel Cinematic Universe that every film studio dreams of, and with so much on the horizon, it could continue to grow even larger. Avengers: Infinity War and Black Panther both made over a billion dollars at the box office worldwide. Infinity War actually crossed over the two billion dollar mark, something only three films had done before it. To say that they’re on a roll would be an understatement, and 2019 is shaping up to be much of the same with Captain Marvel, Avengers 4, and Spider-Man: Far From Home on the way.




Recent comments made by Ethan Hawke would lead us all to believe that studios only care about the bottom line, but Marvel Studios president Kevin Feige recently commented on what he and the studio look for in terms of success with each of their films.




While speaking to The Costco Connection, this is what Feige had to say:

“Of course it’s: Do people like it? Do people have an experience that they are still talking about a day later? A week later? A month later? And secretly, I’ve always hoped for years later. I’ve always thought you can’t really tell an impact of a film until years have gone by. Now, years have gone by for us. Ten years since Iron Man. And the fact is that all of these characters are still… well, are more popular than they’ve ever been. And people want to see them again and see how they’ve changed, like Thor did in Ragnarok, like Iron Man has over the movies, like Captain America has. That’s exciting for us.”




Feige discusses further on the NEXT PAGE…