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FOR THE WIN PROJECT: TURNING HEROES INTO HEROES

If you attended Stan Lee’s Los Angeles Comic Con this past Halloween weekend and happened to walk by the original Ecto-1, complete with a full scale Slimer sculpture rotating above it, then chances are you’re familiar with the For The Win Project.

 

The For the Win Project is a non-profit organization founded by Paramount Pictures Creative Director Jesse Wilson, and Photographer Jaimie Trueblood, that gives seriously ill, disabled, and disadvantaged children the chance to be their favorite heroes in their very own “official” movie poster and trailer.

The organization has created dozens of posters and trailers so far, enlisting the help of A-list talent including: Stan Lee, Chris Pratt, Dwayne Johnson, Tom Holland, Gal Gadot, Melissa McCarthy, Leslie Jones, Kate McKinnon, Lou Ferrigno, Kevin Smith, Kevin Hart, Carrie Fisher, Mark Hamill, Laurence Fishburne, William Shatner, Dan Ackroyd and many more.

 

“I received a real wake up call when my own son was born three months premature,” Jesse explains regarding the motivation behind the project. “We had moments wondering if he’d make it or have any permanent challenges because of it. I watched a lot of parents and babies go through that traumatic experience, some which would impact the rest of their lives. I saw some very uplifting things happen around me too, and I really thought hard about my contributions to society in general.”

 

Jesse and Jaimie, along with a host of volunteers, were out in full force at the LA Comic Con, accepting donations and offering con-goers a chance to get professional pictures taken with the classic Ghostbusters vehicle and replica proton packs at their booth.

In addition to the booth, For the Win teamed-up with Ryan and Lana Weimer of Magic Wheelchair, a non-profit dedicated to building elaborate costumes and vehicles around children’s wheelchairs.

 

The organization unveiled two new wheelchairs at the convention. One was for a young woman named Luzi who wanted to be Disney’s Moana for Halloween. She was built a full size Moana replica canoe, complete with working animatronics and light effects. The actress who voiced Moana, Auli’i Cravalho, sent a video message for Luzi, which played at the booth during the wheelchair reveal.

All Images Courtesy of For the Win Project.

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