Finally, somebody in a position to have their voice heard is speaking out about an issue that film fans have been asking for some time now. What is with movies opening on different dates in different countries? It’s not even consistent. For example, while Avengers: Infinity War opened a day earlier in the U.K. than it did in the States, fans across the pond will have to wait a month after Ant-Man and the Wasp opens in U.S. theaters to see the film. In regards to the latter, Marvel has said it’s to avoid competition with the World Cup, and even though they have a reason this time, albeit a shaky one as fans would find a time to see the film, Marvel isn’t the only studio to do this.
Jurassic World: Fallen Kingdom has been opening overseas for the past few weeks and has already brought in an estimated $372 million at the box office, but it doesn’t open in the United States until this Friday, June 22nd. Did they rush to beat the World Cup? The problem actually lies in the fact that pirated, bootleg copies start hitting the Internet the minute a film comes out, especially when they open overseas. Not only does this have to be bad for business, but it’s also bad for the fan experience if you’re tempted to watch a low-quality version online, something a “friend” tried to entice me to do last night. (I write that in quotes, because what kind of friend would attempt such a deed?)
Evangeline Lilly, who stars as Hope Van Dyne in Ant-Man and the Wasp, sees this as an issue as well. During an interview with Empire Magazine, she explained her side:
“What happens is people just pirate the movie and they see it in the worst way possible, like some s***ty version online, instead of going to a theater. They go in the end, but I don’t like that staggering. I’m really going to get to the bottom of this for you. I’m as pissed off about it as you are.”
Paul Rudd, known for his humor, added this to lighten the mood:
“I don’t understand. Let me see if we can maybe get the World Cup moved.”
If this was the only instance, we’d understand, but it isn’t. To be fair, it isn’t like Marvel Studios hasn’t proven time and time again that they know what they’re doing, but it can still be confusing for the fans. Or maybe, just maybe, we get jealous when other people get to see the movies before we do. There’s a reason “fan” is short for FANATIC!